April 16, 2026

Performance underscores rising demand for authentic, craft tequila experiences.

Blue Star Tequila, the night-harvested, unfiltered, additive-free tequila, has been named the #1 fastest-growing tequila brand in the United States, achieving an extraordinary +10,241% growth over the past 12 months, according to new retail sales data published by The Tequila Report.(https://www.instagram.com/p/DXKxe-HFqfw/?img_index=1)

The ranking, based on 52 weeks of U.S. retail sales data from March 2025 through March 2026, places Blue Star Tequila firmly at the top of a highly competitive category, outpacing all other emerging and established tequila brands by a wide margin.

“This milestone is more than just a number, it’s proof that today’s consumers are seeking something different,” said Tom Carr, Founder of Blue Star Tequila. “We built Blue Star around authenticity, craftsmanship, and bold flavor. To see that resonate at this scale, and at this speed, is incredibly rewarding and a testament to our passionate team in Mexico and in the U.S.”

A New Era of Tequila Growth

While spirits sales in the U.S. have softened recently, the Tequila market is undergoing a significant shift, favoring brands that deliver either strong value or authentic, craft-driven experiences.

Crafted in the highlands of Jalisco, Mexico, Blue Star is distinguished by its:

- Night-harvested 100% Blue Agave, underscoring the inherent and natural sweetness and flavor complexity
- Unfiltered production process, preserving full-bodied character and mouthfeel
- Additive-free, delivering a more authentic, terroir-driven tequila experience

The result is a portfolio of tequilas, including Blanco, Reposado, Honey Reposado and Añejo expressions, recognized for their bold, smooth, and nuanced profiles. The brand’s Añejo expression also earned a ‘Double Gold’ and ‘Best of Class’ Medal at the New York 2025 World Spirits Competition, further validating its quality credentials.

Winning with Today’s Consumer

Industry analysts note that tequila’s fastest-growing brands are increasingly those that connect with educated consumers seeking transparency, provenance, and production integrity.
Blue Star’s commitment to traditional methods, combined with innovative techniques like night harvesting, positions the brand at the intersection of heritage and discovery.
“Our growth reflects a broader movement,” added Tom Carr. “People want to know how their tequila is made, where it comes from, and what makes it unique. We’re proud to be part of that shift, and to help lead the way.”

Looking Ahead

With strong momentum across retail channels, Blue Star Tequila is continuing to expand distribution, deepen consumer engagement, and introduce more consumers to its distinctive approach to tequila-making.

As the category evolves, Blue Star remains focused on its founding mission: crafting tequila that honors tradition while pushing boundaries, one bottle at a time.